In the first semester of Multimedia Design, we were assigned a series of case studies. One of the projects involved working with the fictional meal kit company “Nippon,” inspired by Japanese cuisine. The task was to design an online platform for Nippon that offered customized meal kits for a specific target audience.

User Research and Personas: To create a strong brand, we conducted extensive user research and developed personas. This process helped us understand the needs and preferences of the target audience, which was crucial for developing a relevant and engaging platform.

Visual Identity: To enhance Nippon’s user experience, we designed a visual identity, including a design manual, and developed a unique logo to establish brand recognition.

Website: The website was designed with a focus on usability and an inspiring presentation of Nippon’s meal kits. The layout is visually appealing and modern, with a simple navigation structure that ensures an intuitive user experience.