For our final second semester project at Multimedia Design, we were tasked with developing a concept and an interactive digital prototype for a business in Aarhus. We chose to work with Tøjkrogen, a trendy and retro vintage store that not only sells second-hand clothing but also serves as a gathering spot where visitors can stop by for a drink and socialize.

Problem Statement: Since Tøjkrogen didn’t have a website, our primary goal was to create a digital platform to enhance their online presence and connect the digital experience with the store’s unique physical atmosphere.

Visual Identity: To capture the warm and unpolished style that the owners desired, we designed a nostalgic, retro-inspired website. Each page was crafted to invite users into their physical space, using visual elements that conveyed the feeling of stepping into a vintage shop filled with history and charm.